Board of Directors

With the exception of the Treasurer, the foundation’s board of directors is the same as the American Sportfishing Association.

Jesse Simpkins (Chairman)
Director of Marketing, St. Croix Rods

Phil Lillo (Vice Chairman)
Owner/CEO, Done Coffey Company

Dan Ferris (Secretary)
Publisher, Midwest Outdoors

Dan McDonald (Treasurer)
President, Yakima Bait Company

Patrick M. Gill (At-Large)
CEO, Tackle Direct

Chris Megan (Immediate Past Chairman)
Publisher, On The Water, LLC


Diane Bristol
Sr. Director, Employee and Community Engagement, Simms Fishing Products

Charlie Davis
Director of Brand – Fishing, Plano Synergy

Peter Foley
President, Boone Bait Company, Inc.

Frank Hugelmeyer
President, National Marine Manufacturers Association

Bob Hunter
Vice President, Merchandising, Big Rock Sports, LLC

Mike Jackson
President, Wright and McGill Co.

Matt Jensen
Director of Marketing, Rapala USA

Sara Parker Pauley
Director, Missouri Department of Conservation

Dave J. Pfeiffer
President, Shimano North American Fishing, Inc.

Larry Roberts
Vice President, Field, Stream & Leisure, Academy Sports + Outdoors

Casey Shedd
President, AFTCO Manufacturing Co., Inc.

Ex-officio Members

Dave Bulthuis
President, Pure Fishing

Carey Graves
Vice President of Sales, Daiwa Corporation

Ken Hammond
Chief Executive Officer, The Hammond Group

Kirk Immens
President, Sportco Marketing, Inc.